QR Codes are lukewarm right now and a lot of businesses are
wondering how and if they should be using them. In case you're not totally sure
what a QR code is, here's the 10-second summary - QR codes are special
codes meant to be scanned by smartphones. Once scanned the user is directed to
a website, video, coupon, etc. QR Codes can be programmed to send a text
message, call a phone number or send an email, but I still think the best use
of QR codes is to create an easy way to bridge consumers from the physical
world to a digital destination. But not just any destination... A destination
that is going to add
value. This might look like: a coupon to a new
bistro on a print ad, a demo video on the new lawn mower you just
purchased or a portal to buy tickets to an event being advertised. Simply
linking a website or "something"
just for the sake of using a QR code isn't enough. In fact, poor QR code
execution could be why they won't ever reach their full potential. Any QR
marketing should be well thought out and helpful to consumers and
customers.
Check out this super
cool concept and video showing how QR Code can help the consumer
cross the online/ offline barrier and improve their lives.
Really smart stuff!
Here are a few of my
favorite relevant QR Code applications:
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