Wednesday, August 25, 2010

PR Log (Press Release) - July 2, 2010 The ARA Rental Show was held on February 8-10 2010 in Orlando, FL this year. Rental personnel came to see the newest products on the market from all around the country. Along with new products, collaborating and socializing with others in the rental industry are prime reasons why people attend the show each year. Across the trade show floor new relationships are developed, old ones renewed, and the sparks of innovation can easily be seen. It was in this atmosphere that the new product TrackSocks was created by Jarrett Gordon, owner of TireSocks, Inc.

The employees of Dominion Rubber Tracks are frequently asked by customers to find some type of protective cover to use on rubber track machines in order to prevent scuffing when the machines had to drive on finished floors. Prior to the ARA Rental Show, they couldn’t track down any product on the market to do the job. At the ARA Rental Show Chip Bukoski approached owner of Tiresocks, Inc. Jarrett Gordon for assistance. TireSocks, Inc. currently produces products to prevent finished flooring from the scuff marks left from the rubber wheels used by many types of construction equipment- but had not previously ever made anything to fit rubber track machines. Thanks to John Hedland owner of NiftyLift, Jarrett was able to get measurements for a Track Mountain Work Platform on site at the show. Jarrett brainstormed the best design, and the specs were called into the Tiresocks’ shop in Centennial, CO and the new product shipped out for overnight delivery. On closing day of the ARA Rental Show as the machines were allowed to start up, the new TrackSocks were put onto the track mounted work platform. The TrackSocks fit perfectly, did the job they were supposed to do, and proved that with a little collaboration and the networking of the right people anything is possible! For more information on TrackSocks or any other products that Tiresocks, Inc. offers please call 720-323-0208 or visit
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