QR Codes are lukewarm right now and a lot of businesses are
wondering how and if they should be using them. In case you're not totally sure
what a QR code is, here's the 10-second summary - QR codes are special
codes meant to be scanned by smartphones. Once scanned the user is directed to
a website, video, coupon, etc. QR Codes can be programmed to send a text
message, call a phone number or send an email, but I still think the best use
of QR codes is to create an easy way to bridge consumers from the physical
world to a digital destination. But not just any destination... A destination
that is going to add
value. This might look like: a coupon to a new
bistro on a print ad, a demo video on the new lawn mower you just
purchased or a portal to buy tickets to an event being advertised. Simply
linking a website or "something"
just for the sake of using a QR code isn't enough. In fact, poor QR code
execution could be why they won't ever reach their full potential. Any QR
marketing should be well thought out and helpful to consumers and
customers.
Check out this super
cool concept and video showing how QR Code can help the consumer
cross the online/ offline barrier and improve their lives.
Really smart stuff!
Here are a few of my
favorite relevant QR Code applications:
Are you curious who the friendly voice is on the other end of the
phone when you call?
That person is none other than customer service
extraordinaire Patti Reichert! Patti has worked at Tiresocks for 3 years and
spends most of her time answering phone calls, processing orders and managing
the shop. Outside of Tiresocks, Patti loves spending time with her friends and
family. Part of her family includes an Alaskan Malamute and Bernese Mountain
dog that love taking her for long walks. She also loves volunteering to
help local organizations.
Sometimes it seems like all we do is talk about Tire Covers! Equipment Tire Covers, TireSocks, TireBooties, Surface Protection... whatever you want to call them! We do of course offer the most superior quality TireSocks on the market... but sometimes it seems like we are up to our ears in TIRESOCKS! Today is already going to be one of those days so we decided to have a little fun and take some pictures of how we are feeling at this very moment! So ENJOY!
Wednesday, August 25, 2010
PR Log (Press Release) - July 2, 2010 The ARA Rental Show was held on February 8-10 2010 in Orlando, FL this year. Rental personnel came to see the newest products on the market from all around the country. Along with new products, collaborating and socializing with others in the rental industry are prime reasons why people attend the show each year. Across the trade show floor new relationships are developed, old ones renewed, and the sparks of innovation can easily be seen. It was in this atmosphere that the new product TrackSocks was created by Jarrett Gordon, owner of TireSocks, Inc.
The employees of Dominion Rubber Tracks are frequently asked by customers to find some type of protective cover to use on rubber track machines in order to prevent scuffing when the machines had to drive on finished floors. Prior to the ARA Rental Show, they couldn’t track down any product on the market to do the job. At the ARA Rental Show Chip Bukoski approached owner of Tiresocks, Inc. Jarrett Gordon for assistance. TireSocks, Inc. currently produces products to prevent finished flooring from the scuff marks left from the rubber wheels used by many types of construction equipment- but had not previously ever made anything to fit rubber track machines. Thanks to John Hedland owner of NiftyLift, Jarrett was able to get measurements for a Track Mountain Work Platform on site at the show. Jarrett brainstormed the best design, and the specs were called into the Tiresocks’ shop in Centennial, CO and the new product shipped out for overnight delivery. On closing day of the ARA Rental Show as the machines were allowed to start up, the new TrackSocks were put onto the track mounted work platform. The TrackSocks fit perfectly, did the job they were supposed to do, and proved that with a little collaboration and the networking of the right people anything is possible! For more information on TrackSocks or any other products that Tiresocks, Inc. offers please call 720-323-0208 or visit www.tiresocks.com
Our bags are packed, we're ready to go... We finally got our travel arrangements for The Rental Show in 28 days! We still have so much to do, but are really looking forward to the show this year! We will be in booth #4110- stop by and see us if you are going to be there!! We will have really cool handout bags plus you can meet the owner of Tiresocks, Jarrett Gordon. Let us know if you are going to be there too so we can make sure to stop by and see you!